Design + Execution + Tracking
Every season, we were tasked with finding creative ways to promote HTO's products and increase brand awareness. The direction we pursued with their online audience was to keep it within the community, instead of a national audience, because they were the only dominant independent retailer in the region. We made sure most of the co-op dollars were invested in targeting the local market. And each year, we promoted HTO's top-selling brands on the web and on mobile devices. From Google, Yelp, Facebook... we were everywhere!